drew leahy

About Me

Marketing strategist

Marketing is linear and multiplicative: Successful tactics are informed by sound strategy, and sound strategy is underpinned by a proper diagnosis of the challenge ahead. Who will you target? How will you win? And what objectives will you pursue? Project example: Reclamation Room

Product marketer

The best product marketers reposition the status quo as obsolete, evangelize a new and better way for winning, and teach buyers how products fit within their world today. Project example: Template library for HockeyStack.

Brand builder

Marketing works in two ways: Short-term (tightly targeted) vs. long-term (broad reach). Today's buyers (5% of market) vs. tomorrow's buyers (95% of market). Converting demand vs. creating demand. Sales activation vs. brand building. I've made that latter my obsession. Project example: im3 by Incredible Marketing.

Creator

Writer. Editor. Producer. Director. Designer. I earned my stripes in the tactical wheelhouse before moving upstream toward marketing strategy. Explore brand narratives, positioning, messaging, and creative work here.

Founder

Founder @ PatientNectar (side project). The culmination of almost a decade in business and marketing. Business strategy. Brand strategy. Product development. Product marketing. Pricing. Messaging. Strategic narrative. Copy. Design. Web dev.

Product builder

Founder @ PatientNectar. The culmination of over a decade in marketing. Business strategy. Brand strategy. Product development. Product marketing. Pricing. Messaging. Strategic narrative. Copy. Design. Web dev. Project example: Serials™ by PatientNectar